The workflow goblin is rarely one big problem — it’s usually 14 tiny annoying ones in a trench coat. These are the usual suspects, and the sort of thing I untangle:
The Copy-Paste Goblin
This one appears when the same information has to be typed into multiple places. Usually found near spreadsheets, CRMs, inboxes, and quiet despair.
What I do about it
Form submissions, moving data between systems, and cutting out duplicate entry.
The Spreadsheet Goblin
At first, it was “just a simple tracker”. Now it runs half the business and nobody knows what Column AF does.
What I do about it
Spreadsheet clean-up, automation, and reports without the weekly copy-paste ritual.
The Inbox Goblin
Everything important lives in email threads. Nobody knows the latest version. Someone definitely said “I’ll dig it out” last week.
What I do about it
Enquiry handling, email templates, and replies that are not rewritten from scratch every time.
The Approval Goblin
A decision is needed, but it is buried somewhere between Teams, email, a phone call, and someone saying “I thought Dave approved it.”
What I do about it
Approval processes with a clear route and a record of who actually said yes.
The Manual Report Goblin
Data exists. The report exists. Unfortunately, a human has to suffer between the two.
What I do about it
Reporting that pulls the numbers without someone living in filters and paste-special.
The Onboarding Goblin
Someone said yes, then everything became a scavenger hunt across emails, attachments, folders, and one person’s memory.
What I do about it
Client and staff onboarding that collects what’s needed — without everyone chasing everyone.
Basically, if a human is doing the same boring thing over and over again, there is a decent chance a computer should be doing at least part of it quietly in the background.